Leading Nordic Internet retailer CDON once again choose Apptus to break sales record during the Christmas season.

CDON, the number one internet retailer of entertainment products in the Nordic region, will this fall once again engage Apptus Technologies to develop their system in order to secure capacity before the Christmas sale season starts.

Already last Christmas, in a time of financial crisis and world-spread recession, Apptus helped CDON to increase revenues and beat their sales record.

“Apptus competence in cost-effective high-performance systems built to maximize conversion rate and order size, has been of great importance to our success” says Mikael Olander, CEO at CDON

Apptus has gradually helped CDON to achieve an accessibility rate of more than 99.99 percent. But they have also created a system architecture and a technology that secures the reliability, which is of great importance during the peaks that occur during Christmas.

“For a large online store like CDON the difference between a guaranteed uptime of 99,1 % and 99,99 % during peaks is equivalent to millions of Euro in lost revenue.” says Michael Mokhberi, CEO at Apptus.

Although the system is based on a few simple Linux-servers, CDON and Apptus managed to increase the performance to handle more than 500 queries per second. This improved the user experience, with extremely fast response even during times of massive traffic, like the weeks before Christmas.

With Apptus solutions CDON also has managed to increase the capacity to handle more than 10 million articles. This means that CDON this season once again will be able offer their visitors an unsurpassed choice of products, thereby satisfying smaller niche markets, which in turn will further increase the rate of conversion.

“Our goal is of course to break a new record this year. And with the support from Apptus I am confident that we will succeed.” says Mikael Olander, CEO at CDON

For more information, please contact:
Michael Mokhberi, CEO at Apptus
Mobile: +46 701664102
E-mail: michael.mokhberi@apptus.com

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Apptus idea is to turn business critical data into revenues. Since year 2000 the company have developed solutions based on the platform Theca, that optimizes the synergies between search, content and sales. Apptus is a private company, headquartered in Sweden with sales organizations in Europe and North America. Among the customers are leading companies within e-commerce and e-directories in 18 countries, for example ATEA, Bokus, CDON, De Gule Sider, Eniro, Hitta.se, IKEA, Lokaldelen, Panduro Hobby, Quebecor, Truvo and Yell.com.
For more information, please visit www.apptus.com.