Subject: Press Release Date: 2009-11-30

One of the leading European supplier of IT infrastructure Atea chooses Apptus to create a more intelligent e-commerce solution

Atea, the leading Nordic and Baltic supplier of IT infrastructure products and services, have chosen Apptus to develop a more intelligent solution for their e-commerce system on the Nordic and Baltic market. With the improved system Atea will be able to automatically change the content of the site for specific users with individual product, price and shipping agreements.

”We conducted a thorough evaluation of all the suppliers on market and found that Apptus (with its competence and the resources) is the best alternative to deliver a solution that met our needs, timeframe and budget.” says Zlatko Ninic, CIO at Atea.

With Apptus solution, customers that log in to Ateas eSHOP only gets access to those products or price- and shipping agreements that are valid for their company, organization or government. The system filters the database in realtime and thereby the user automatically searches within the relevant products. The system will also be able to suggest products according to the individual company's search- and buying history.

“To create a solution that has the capacity to manage the large amount of customers, agreements and products in Atea's database, it is vital that you have an advanced system that can handle a multitude of relations in realtime.” says Michael Mokhberi, CEO at Apptus.

”Apptus' solution was very comfortable. We already had a functional e-commerce solution and a comprehensive material of business data, but they easily integrated their solution with our system.” says Zlatko Ninic.

For more information, please contact:

Michael Mokhberi, CEO at Apptus
Mobile: +46 701664102
E-mail: michael.mokhberi@apptus.com

Apptus idea is to bring buyers and sellers closer to each other by providing instant access to relevant information. Since year 2000 the company has developed solutions based on the platform Theca, which optimizes the synergies between search, content and sales. Apptus is a private company, headquartered in Sweden with sales organizations in Europe and North America. Among the customers are leading companies within e-commerce and online directories in 18 countries, for example ATEA, Bokus, CDON, De Gule Sider, Eniro, Fonecta, Hitta, Lokaldelen, Panduro Hobby, Quebecor, Truvo and Yell.com. For more information, please visit www.apptus.com.

Atea is the leading Nordic and Baltic supplier of IT infrastructure products and services. Atea has approximately 4 400 employees and is present in 71 cities in Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. Atea has an annual revenue of approximately NOK 15 billion and is listed on the Oslo Stock Exchange. For more information, please visit www.atea.com
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