Leading Directory and Search Service Provider Fonecta boost search hit rate with Apptus
Fonecta, Finland's leading Directory and Search Service Provider, has chosen Apptus to enrich their taxonomy and make searches more accurate. With Apptus Taxonomy Enrichment they have now dramatically reduced the number of no hits by automatically increasing the number of relevant searchable keywords.“Apptus Taxonomy Enrichment was the only tool that worked according to our needs. For example, it's the only tool that has a fully functional keyword suggestion feature, which was on of our most important requirements. And Apptus' project management and support was the best of all our pilots.” says Saara Hyvönen, Service Development Manager at Fonecta.
Increasing the number of relevant keywords makes it easier for Fonecta's users to find exactly the company they are looking for. This will in turn make it easier to find specialized niche companies and thereby improve the hit rate. And with more relevant keywords, Fonecta's site will also get better exposure when users search on external search engines.
“Apptus Taxonomy Enrichment tool analyses the content of Fonecta's customers’ web pages and suggests a number of relevant keywords related to each category. By detecting keywords and making them searchable, it dramatically reduces the frequency of no hits.” says Michael Mokhberi, CEO at Apptus.
After the implementation Fonecta's database has five times as many keywords and ten times as many brands as before.
“The Apptus Taxonomy Enrichment tool manages all keywords in one single automated process which makes it significantly faster than if done manually. This makes it possible for us to update the entire taxonomy on a quarterly basis at av very low cost.” says Saara Hyvönen.
For more information, please contact:
Michael Mokhberi, CEO at Apptus
Mobile: +46 701664102
E-mail: michael.mokhberi@apptus.com
Apptus idea is to bring buyers and sellers closer to each other by providing instant access to relevant information. Since year 2000 the company has developed solutions based on the platform Theca, which optimizes the synergies between search, content and sales. Apptus is a private company, headquartered in Sweden with sales organizations in Europe and North America. Among the customers are leading companies within e-commerce and online directories in 18 countries, for example Yell.com, ATEA, CDON, De Gule Sider, Eniro, Fonecta, Hitta, Lokaldelen, Panduro Hobby, Quebecor, Truvo and Bokus . For more information, please visit www.apptus.com
Fonecta is the fastest growing media company in Finland and the market leader in directory services. 110,000 businesses are using Fonecta’s sales enhancement solutions and its comprehensive services are being addressed for information search more than 2 million times every day. Fonecta employs over 1,000 persons around Finland. In 2009, the Group’s net sales amounted to Euro 187 million.
